THE PURVIS FIRM
Marketing & Sports Law
Counsel to:
Marketing Agencies, Brands & Creators
Universities, Sports Agents & College Athletes
PRACTICE
AREAS
Marketing & Promotions Law
Marketing Agency &
Brand Agreements
Sports Law
Name, Image & Likeness
(NIL) Agreements
Talent Agencies &
Management Companies
University & Collectives
NIL Consultation
Social Media Marketing &
Promotions
Sports Agent Representation &
Agreements
Social Media Creator /
Influencer Agreements
College Athletes
Representation &
Agreements
Creator / Talent / Celebrity
Agreements
Rights Licensing Agreements
Rights Acquisition & Clearance
Events & Event
Production
Sweepstakes, Contests &
Rewards Programs
Entertainment Law
Sponsorships
Toy Industry Law
THE FIRM
The Purvis Firm is a boutique law firm that specializes in marketing law, the creation of content for marketing campaigns, and the licensing of various intellectual property rights, including name, image and likeness (NIL) rights in college sports. For marketing campaigns, we offer representation to marketing agencies, brands and creators, and assist our clients in developing and implementing marketing, advertising and promotional campaigns and events throughout the United States and internationally. The firm has worked on over a thousand marketing and promotional campaigns conducted by many of the most prominent companies in the United States, including The Walt Disney Company, Viacom, Anheuser-Busch, Hardrock Café, Universal Studios, Amgen, Live Nation and Toyota, along with other major multinational companies. The firm also represents creators of all sorts (influencers, actors, musicians, non-traditional talent, inventors, entrepreneurs, etc.) and the agencies and management companies who represent them. It has a particular expertise in social media marketing and promotions, and in the critical business and legal relationships between brands, marketing agencies and creators. The firm has also negotiated sports merchandise license agreements with major sports organizations such as MLB, the MLB Players Association, the NHL and the NHL Players Association, and the Ultimate Fighting Championship.
The firm also offers legal and consultation services to universities, collectives, sports agents and college athletes related to the recruitment and retention of college athletes, the granting of NIL rights, and the development of NIL marketing campaigns, including the negotiation and drafting of NIL agreements. While some view this as a new area of law practice, the firm views it as an opportunity to draw upon its many years of experience in the marketing and licensing industries. We are well versed in all of the complexities related to NIL rights, including evolving NCAA guidelines and the potential significant changes coming as a result of the proposed antitrust litigation settlement. Going beyond just the negotiation and drafting of individual NIL agreements, we help our clients develop strategies to recruit and retain talented athletes within a competitive environment, and within the requirements of the NCAA, university policies and applicable law.
EXPERIENCE
MICHAEL PURVIS
Managing Director
The Purvis Firm was founded by Michael C. Purvis, who now serves as its Managing Director. Mr. Purvis has over 30 years of experience as an attorney and business advisor. He has served as in-house counsel for major multi-national corporations including The Walt Disney Company, Viacom, and JAKKS Pacific, Inc. (the fourth largest toy company in the U.S.). He also served in-house as a VP of Legal & Business Affairs for Red Peak Group (now Sid Lee USA), a major marketing and promotions agency, for over 10 years. He has extensive experience in marketing and promotions law, social media marketing, intellectual property law, and the acquisition and licensing of rights, and has experience as both a litigator and transactional attorney. While counseling many of the largest companies in the United States, as well as major ad and marketing agencies, he has played a critical role in the development and implementation of over a thousand marketing and promotional campaigns. He also has extensive experience in consumer products and the toy industry.
Mr. Purvis also currently serves as the Managing Director of Global Rights Management, an intangible assets management company that brokers, manages, trades and enforces a wide range of intangible assets and intellectual property rights, including but not limited to patents, trademarks, copyrights, celebrity rights, product rights, and financial rights.
He resides in Santa Barbara, California along with his wife and two children, where he is an active member of the community. His educational background includes a B.A. in Psychology from Louisiana State University (Geaux Tigers!), a M.A. in Communications from the University of New Orleans, and a J.D. Cum Laude, from Southwestern Law School in Los Angeles. He is admitted to practice law in the State of California, District of Columbia (inactive), U.S. Supreme Court, U.S. Court of Appeals, 9th Circuit, and U.S. District Court, Central District, CA.
CONTACT
THE PURVIS FIRM
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